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2018 Gwangju Biennale “Imagined Borders” EIP Announcement
Inspired by the history and space of Gwangju
The Gwangju Biennale Foundation announced the 2018 Gwangju Biennale EIP (Event Identity Program) under the theme of “Imagined Borders”.
The theme, “Imagined Borders”, references both political scientist and historian Benedict Anderson’s famous study of nationalism, Imagined Communities and the Gwangju Biennale’s inaugural edition in 1995 titled “Beyond the Borders.”
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2018 Gwangju Biennale Basic Signature Style
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2018 Gwangju Biennale Poster |
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Along with the theme, the 2018 Gwangju Biennale Signature is completed with an Avant Garde gothic font and geometrically constructed Korean lettering. The thick, bold strokes express the great potential that will be portrayed in diverse quarters.
The official 2018 Gwangju Biennale Poster presents the landscape of the overall topic, “Imagined Borders”. Though it is inspired by the history and space of Gwangju, it leaves room for diverse interpretation depending on the eye of the beholder. The poster halved by a complementary color contrast suggests a direction for the audience and adds multiple layers of interpretation about the semiabstract graphic motifs, making an association with the landscape of “the beyond.”
Meanwhile, the graphic motif is moderately placed for continuous correlation between the different features. The signature display of diagonally placed text which is aligned to the right emphasizes the continuity with the graphic motif and places more importance on the “Imagined Landscape” by contracting the layers in the role of the traditionally placed titles.
The official EIP of the 2018 Gwangju Biennale was developed by designers Kim Kijo and Sung Kim of “Kijoside/Somkwang”.